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The Far East does not get off Japanese wheels
The Far Eastern consumer will still prefer the Japanese auto-truck to brand new Zhiguli
The sharp rise in the rate of foreign exchange, coupled with increased customs payments and restrictions, on the whole, little changed the situation on the car markets and roads of the Far East over the past year. Demand for new cars remains stably low, cars in the secondary market are only becoming more expensive. As a result, the average age of cars in the Far Eastern Federal District exceeded the 20-year mark. A little more, and the Far East will have a chance in an abundance of "autoclassics" to catch up and surpass the Island of Freedom - Cuba, where the average age of cars strive for 40 years, and the cars themselves are more reminiscent of existing museum exhibits.
According to the Federal Customs Service, imports of cars from only one Japan to Russia over the last 10 years decreased more than 10 times. In January-August of 2015, 30388 second-hand cars were brought to Russia from Japan. To understand the scale of what is happening, just give the data for January-August 2007 year. Then the import of right-hand drive cars amounted to 284248 (!) Units - and only from one Japan. For the same period of this year, only 123 thousand cars from abroad were imported to Russia.
Despite a number of measures taken by the government of the Russian Federation to revive the domestic auto industry, there are no visible results of this policy in the Far East. The "right-hand drive" still prevails on local roads. In Khabarovsk, Yakutsk, Magadan, Vladivostok, Sakhalin and Kamchatka, and even Chukotka, this is striking to all visitors at the airport. It does not look customary, especially for those who first visit the Far East. For the local population, the "right-hand drive", mainly Japanese "automotive" - the main "workhorse". A rare Russian auto manufacturers are more likely an exception, especially in private hands. The main fleet of Russian cars in the Far East is concentrated on the balance sheets of various state organizations, joint-stock companies with state shares, military departments and various operational state structures.
Autostatistics states: the market of second-hand imported cars in January-July 2016 year decreased by more than 32% compared to the same period last year. And this trend is stable. But, after wandering around and chatting with the sellers of used cars in the largest Far Eastern car market "Green Corner" in Vladivostok, we conclude: the "death" that predicted him was mistaken. The market, which was empty after a sharp jump in the dollar exchange rate, is gradually replenishing its sites. Today, according to sellers, it is filled approximately by 50% of the volume of three years ago. Buyers are mostly Primorye residents, but also many visitors from Central and Western Siberia.
What do they buy? Of course, basically - this is 90% of deals - budget cars of economy class: Toyota Corolla in all its hypostases, budget models of Honda and Nissan. Actually, there are not so many offers: the sellers are taking what is cheaper to buy and easier to resell later, adjusting to the consumer's requests. "As a percentage, more cars have been restored. We take that is cheaper, which can be quickly and inexpensively restored, brought into a commercial form, tinted and sold. Many of this and do not hide from the buyer, easily agreeing to any diagnosis and quality control of the car. Of course, the sales volumes decreased many times, if compared with the best times of ten years ago, the assortment was reduced, but the choice is as always - for every taste and purse, "the auto dealer Sergey Vlasov confided in a private conversation with EastRussia correspondent.
The lion's share of registration actions in the traffic police (up to 95%) - the procedure for changing the owner of the old car, already with an impressive run across the Russian Federation. This suggests that for many car enthusiasts, even budgetary five-year "corals" without running through Russia are an inadmissible luxury that can break a hole in a modest family budget. What is driving a simple motorist, buying a car with almost ten years of mileage? First of all, of course, the amount that he is willing to spend on his acquisition. Take for example one of the most common cars in the Far East of economy class - Toyota Fielder model (more expensive segment) and Toyota Probox (economy class) model with engine capacity of 1500 cube. See Both - the release of 2013 year. Both models can easily be found on the markets without a run across Russia and in a variety of trim levels in the price range 600-700 thousand rubles for Fielder and 450-550 thousand rubles for a three-year Probox. With a five-year run across Russia, the same Fielder (true, in the previous body) and Probox (in exactly the same body) will cost 200-300 thousand rubles cheaper. And this, perhaps, is the main criterion. The quality of assembly of Japanese cars, fortunately, allows them to acquire even at a very old age and at the same time in a decent condition. So why overpay if there is no difference? And given the constant appreciation of the currency, leaving on such a car for two or three years, you can sell it again for almost the same money. In general, as one of the sellers in the car market joked gloomily: "Corolla is like wine: in time it only becomes more expensive."
Who's on the newcomer?
Official auto dealer centers in the Far East, too, are going through hard times. In the spring of this year, the official Nissan salon in Kamchatka closed, as well as Renault in Primorye. According to one version - due to a sharp decline in sales. The representations of these automobile concerns in other regions of the Far East are not much better. Given the generally small market capacity due to the sparsely populated areas, it is hard to believe in the bright future of official salons.
Boasting growth in sales can not any of those present in the Far Eastern Federal District - both Russian and foreign. The joint venture to assemble Sollers in Primorye "lost" a contract with Toyota last year (new jeeps Land Cruiser Prado were cheaper for Japanese to collect at home). Closed and the contract for the assembly with South Korean Hyundai, well, the domestic "UAZ-Patriot" at this large-scale assembly site was "assembled" about 10 units for the whole time of work. Now, Mazda can refuse to cooperate with Sollers, given the current economic realities. The management of the enterprise, having reduced volumes of assembly, was compelled to considerably reduce and staff of employees. Thus, the project, which started several years ago in Primorye, is now stalling obviously, and probably quite naturally.
More successful against the background of others is the official Toyota presented in the Far Eastern Federal District by a wide range of the most popular car models from Russians, from the same budget Corolla from 1 million to Land Cruiser 200, the restyling version of which will cost in the amount of 4 million rubles.
The sale of Sumotori Holding, the official distributor of a number of companies, including manufacturers of commercial vehicles represented by its own assembly in Vladivostok, is not bad and stable: New Holland Kobelco and Hino Motors, Ltd. The company Sumotori-Auto - multi-brand dealership center Ford, Kia, Mazda, Subaru, Suzuki and Volkswagen in the Far East in terms of sales ranked first among other DCs of the Far East. But, as a whole, by the end of the year, they are likely to be no higher than last year, although it is still too early to talk about this.
The official dealer of BMW, which has been working in Primorye for a little over a year, can not boast of anything either. Buyer demand for cars, the cost of which starts from 2,5 million rubles and off scale for 10 million (7 series), in the Far East is very limited. Sales per month - a unit, but they are stable. And, perhaps, help the dealer to wait out difficult times and increase sales in the future.
The Russian automotive industry in the Far East, in particular in the Primorye, is also very curtailed. And demand, to put it mildly, does not use. The reasons for this lie on the surface, but things are still there. According to experts, the passenger segment of Russian sedan cars can in principle not be considered as a natural competitor in the current market in the next five to ten years. In the class of UAZ SUVs in the Far East, it would be quite possible to fill the deficit of mid-budget jeeps in the secondary market that is beginning to form. This is purely theoretical. Demand for jeep cars in the Far Eastern Federal District is natural: a long distance, low quality of road surface, and often its absence, severe climatic conditions. From the market, the legends of the Japanese off-road second-hand automotive segment: Isuzu Bighorn, Mitsubishi Pajero, Nissan Terrano, etc. are gradually disappearing from the market. Is it possible for Russian "UAZ Patriot" to take the baton with dignity-the question of a very soon future. The safety margin of the Japanese "auto-hood" is huge, but still not eternal. In practice, the new UAZ stands at dealers of the order of 800-900 thousand rubles, that is as much as the 20-year-old Japanese Land Cruiser. And the average buyer in the Far East will give preference to the latter.
"The increased demand for cars with mileage has already turned for buyers by rising prices. At the same time, the oldest machines, which by virtue of their relative accessibility are most popular, are becoming more expensive. But second-hand fresher, and without that, is not much cheaper than new cars, especially as last year's offers with zero mileage are still on the market, "says the head of the sales department of the joint Russian-Korean company on body assembly and sale of commercial vehicles. - The market participants do not have free money. That is, there were not many of them before, and now there are less than two of them. There are no circulating assets of enterprises - there is no possibility to update, repair their existing park. Companies are increasingly turning to the service - they create services at home, repair not by themselves a new park. "
Do not bring the bus
According to the interlocutor of EastRussia, the same applies to the segment of commercial transport. "Nobody almost buys new cranes, heavy equipment. There are, of course, contracts for leasing, but these are isolated cases. There are a lot of used equipment for rent. Why do I need a lease? New (not older than five years) imported mobile crane (for example, 35 ton) how much will it cost in the market in Russia, if only the recycling fee for this type of equipment from 2016 year is 40 million rubles. Who will buy it? Abramovich? The price of the same type of crane, but Japanese or Korean used, today on the market - 10 million. It is possible to assemble new trucks, as does Sumotori: cab, chassis, frame ... import on units and on site for the customer to complete already Equipment mixer, crane, etc. But for this type of activity, you must first obtain approval of the chassis type of the manufacturer in order to have the PTCS (passport of the vehicle chassis), and the mechanism for obtaining such a document is very, very speaking, not very simple. We have a Hino certification for trucks, possibly Chinese FAW, South Korean Hyundai. For each type, the cargo mass - its certificate. And if the trucks are still sold (single-handedly), buses of large 45-local foreign production simply can not be imported. Saves the situation now the old reserves. New transactions are units, and this is not profit, but the closing of debts formed in the sagged sales. And so at many prefabricated enterprises, whose financiers, I am sure, are now busy searching for opportunities to restructure their credit lines, repaying debts to banks. "
This situation will continue until the enterprises have money to buy new equipment at new prices, and the state will not take a number of "friendly" steps in this direction. It is difficult to instill a love for the domestic car industry, when, for example, the chassis of KAMAZ costs 2,4 million rubles, and its Korean counterpart - 1,9 million rubles. In this situation, dictates all the demand, and the demand today is for that technique, which costs less and breaks less. Summarizing, we can make a summary: the agony of second-hand imported commercial vehicles will last for five years, and when everything is completely exhausted - the Far East will massively start using certified imports of the Russian assembly and the domestic auto industry, the expert believes.