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"Kind Khabarovsk" and "Sounds of Vladivostok"
What projects were presented by the participants of the Silver Archer Award - the Far East
At the end of January, in Vladivostok, as part of the Silver Archer Award - the Far East, the best projects of the DFO in the field of development of public relations were named. They are a variety of work in the field of photography, housing, corporate media, music, children's literature and others. How the best projects were selected and what contribution they will make to the development of the Far Eastern Federal District, in the EastRussia material.
This time, most applications were submitted in the nomination "Development and advancement of the territory", although before that the most popular was "Communications in charity", which the jury evaluated under the leadership of Stanislav Naumov, president of the Russian Public Relations Association.
- Each year the composition of the jury changes to 60-80%. They are specialists in public relations, marketing and advertising, who can objectively evaluate projects, as well as identify the best of them, which is the purpose of our competition, "said EastRussia Executive Director of the regional award" Silver Archer "- Far East Svetlana Dmitrichenko.
From 33 of the works sent to the finals, about 20 projects were allowed, and they competed for the right to become a winner in one of the declared nominations.
- First, the projects passed a remote vote, and three of them in each nomination, who received a larger number of votes of the jury members, got to the shortlist and then were sent for public protection, which resulted in the winners in each nomination, "says Svetlana Dmitrichenko .
As a result, three projects from the Khabarovsk Territory, one from the Republic of Sakha (Yakutia), two from the Primorsky Territory and one from the Kamchatka Territory, became winners of the regional stage "Silver Archer" - the Far East. If these works pass the next, all-Russian selection stage, they will be presented at the National Silver Archer Award in Moscow.
In Khabarovsk Krai, the projects "Home Security Agents" of the Public Relations and Mass Media Department of JSC "Gazprom distribution of the Far East" (nomination "Corporate Social Responsibility"), "Kind Khabarovsk" of the authors of the "Center for Social Technologies" Dobry Khabarovsk "(nomination "Communication in charity") and "LCD" Culture "from Dmitry Kulikov from Khabarovsk (nomination" Marketing Communications ").
"By creating the" Culture "house, we decided to do something more than the next new building, creating a house-community of friends. Therefore, even at the construction stage, we began to organize cultural, recreational and educational events for future residents, such as master classes, cinema trips, picnics, - says Dmitry Kulikov, director of marketing communications at Kultura House, RazioPolis.
According to him, as a result of such a campaign, they managed to sell 230 apartments in less than a year, which is a record indicator for the Far Eastern housing market. In addition, the house "Culture" became the first residential complex in the Far East, built according to the standards of "green building", thanks to which its residents can save on utility payments 20-25%.
From the Republic of Sakha (Yakutia) in the nomination "Corporate Communications" won the project "Our University_Lecture" from the editorial office of corporate media of the North-Eastern Federal University named after M.K. Ammosov (NEFU) in Yakutsk.
"Our video project consists of a series of scientific and educational lectures, at which teachers, scientists and professors of the NEFU can talk about their research and discuss various topics in politics, medicine, history and culture," said EastRussia Evgeny Onufriev, editor-in-chief corporate media. - This project has become a logical continuation of university media, which includes the newspaper "Our University", the journal "Open University" and the site of the NEFU. At the moment, more than 100 videos have been created, which are placed on Youtube, and also appear on the air of several local TV channels, starting from 2016 year.
Photo project "Nature Reserve" by Roman Korchigin, FGBU "Kronotsky State Reserve" (Petropavlovsk-Kamchatsky) won in the nomination "Development and promotion of the territory". The basis of the photo project "Nature Reserve" was 40 photos taken in the reserved corners of Russia. During the year the exhibition was exhibited in foreign countries and Russian regions. The project was so popular and popular that it turned into a permanent international photo project.
From Primorsky Krai, the project of the Svenenok Children's Publishing House, Sergei Solovyov, the MBUK of the Vladivostok Library in the nomination "Promotion of state, social and social programs" won.
The main prize was the project "Sounds of Vladivostok", which will present the Far East at the awarding ceremony of the winners of the National Award in the field of development of public relations "Silver Archer" in Moscow in February this year.
- The project "Sounds of Vladivostok" is a harmonious musical work, representing a audiovisual portrait of the city, created by the composer Marios John and the director Kostis Nicholas. To implement it, the authors, with the help of the citizens, collected more than 600 sounds, - Maria Nikiforova, co-organizer of the project, told. - This project was shown at many venues in Vladivostok, as well as at the Berlin Film Festival, where he received many positive reviews.