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Dmitry Pavlov, Executive Director of the Primorsky Branch of the PCT, on how to attract more guests - EastRussia | Opinions

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The engine of the industry - event tourism

Executive Director of the Primorsky Branch of the PCT Dmitry Pavlov on how to attract more guests

The engine of the industry - event tourism

Dmitry Pavlov

Executive Director of the Primorsky Branch of the PCT
Every year the flow of tourists to the Primorsky Territory is increasing, and the tourists themselves are becoming more and more demanding. The organizers of the tourism industry have to invent all new and interesting events to attract tourists. Already, Primorye is one of the leading regions of Russia developing event tourism - in 2018, more than 300 events are planned in the region in one way or another related to tourism.

It hosts the Pacific Fusion International Film Festival, the V-Rox and East Summer Festivals, the Pacific Tourism Forum and the annual professional exhibition Pacific International Tourism Expo, numerous sporting events: the World Aquabike Championship, the Boat Show Yacht Festival and the sea regatta, the international bike ride , winter marathon on ice, ICE RUN. Over 6 thousands of guests attracted this year's Eastern Economic Forum. The key to the success of the development of event tourism in the region is the abundance of specific types of recreation that are inherent only in Primorye, cultural heritage objects, and natural ecological objects.

However, the industry has much to develop. For example, one of the main points in the organization of recreation for Asian tourists in Vladivostok is seafood, and the demand for “Far Eastern cuisine” is only growing. The festivals "Hold a crab", scallops, mussels and navaga, a popular in the region "taiga festival" have already appeared. The Vavilovsky Gingerbread Week festival, the strawberry festival and many others successfully complemented these events. But so far, another seafood product, trepang, which is very revered in China, has not been captured by the festival movement. The organization of the festival of trepang is still only in the plans of the museum of sea cups in Vladivostok, which recently opened its doors.

Residents of Asian countries are very fond of nature. It also needs to be used. Our dream is to organize a pear blooming festival in Primorye, a festival of rhododendrons or even watermelons. Plant an alley of cherry blossoms! It attracts foreign tourists and rural tourism - this is not only a Russian hut, homemade food and outdoor activities, but also the opportunity to organize popular trips around the world in gardens. So far, the possibilities of rural tourism are only being explored; a site is being prepared that will become a good helper for both tourists and tour operators. League walk "Ginseng" has developed 93 route around the edge, every year they are thousands of tourists from China and Japan. The events held in the National Park "Land of the Leopard" have already become popular. But the Far East, with its unique nature, is still lacking the possibility of cruises to the regions on liners, a kind of “Far Eastern Around the World”.

Many foreigners dream of getting on Russian holidays, the main one of which is, of course, the Navy Day, which is considered the peak for the number of Russian and foreign tourists in Vladivostok. On the last Sunday of July, everyone can see the parade of warships of the Pacific Fleet. 9 May Victory Day Parade is also attractive, the celebration of Epiphany, during which tourists are fascinated and the locals swim in the icy and "holy" water a little scare. And, of course, regional holidays: Day of the Tiger, Day of Primorsky Krai. It would be nice for our events to get the glory of the Brazilian Carnival or the Cannes Film Festival. But such grandiose events are not born in one day: it is necessary to form periodically recurring significant events that will attract tourists.

So far, by and large, event tourism rests on the enthusiasm of individual companies. For example, the International Festival of Song and Dance in FEFU, held for the first time last year. It was organized by one of the Russian travel agencies and the international cultural center of Shenyang. The festival was held at a high level - and this year it took place again. The plans include the organization of an international balloon festival in Primorye. There will be many people willing to see this, but organizing an event is not easy: in Primorye, only in Ussuriysk there are several balloons. However, it is such initiatives that gather the best creative forces of Primorye, and with the right approach, this particular segment of the tourism industry can provide a large flow of guests to the Primorsky Territory.



Sure, a lot is being done. But we have a neighbor with more than a billion people. We and cards in hand! We must continue to look for new opportunities, invent new events, give as much information as possible about these events, popularize the region in the world. Shooting of Chinese feature films in Vladivostok and on Russian Island, the Korean entertainment program about travel has become a powerful incentive for visiting Primorye. But many more foreigners do not go to the region simply because of a lack of information: for example, they think that in Vladivostok it is minus 40 degrees in winter. Recently, in Vladivostok, a variety of printed materials in different languages ​​have appeared. This is a social magazine in Chinese "Golden Bridge", and tourist printed materials from the tourist information center. But information hunger about the life of Vladivostok and Primorye still remains.

Nevertheless, the tourism industry in Primorye is far from a problem-free sector of the economy. The rapid development of the hospitality industry also has a downside - on the one hand, it is a matter of the sustainability of the urban infrastructure of Vladivostok to the intensively increasing flow of guests (who already come several times a year more than people live in the city). On the other hand, there is intense competition and dumping among market participants.

The peak of the tourist season falls on July 15 - August 25, while there are no acute problems with the accommodation of guests today. Almost everyone has enough space. There are several hotels under construction in the city, new hotels appear every year. By the way, in Vladivostok, 100% of tourist groups arriving as part of an intergovernmental agreement are accompanied by a Russian guide. And the tour mainly tells only the Russian guide in conjunction with a Chinese colleague. The only exceptions are tourists who arrived in Primorye on a visa or electronic visa on their own. Although such tourists come to our travel agency for the purchase of various tourist products and ordering Russian guides to accompany.

As for the "Chinese question" - today there are only two Chinese host firms in Vladivostok, and they account for a small stream. But the trend is. For Chinese travel agencies, there are many advantages in sending tourists to Chinese operators in Russia. First, the cost per ticket is much lower. Secondly, the possibility of payment for services in installments up to 6 months. Of course, the presence of such players affects the entire market. Russian companies need to keep the defense in competition, invest their own funds in tourism, increase their advantages.