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A few late words of Leonid Blyakher about the days of the Far East in Moscow - EastRussia |






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The sun rises in the east. The population - runs west

A few belated words of Leonid Blyakher about the Far East in Moscow

The sun rises in the east. The population - runs west
Photo: Dmitry Shcherbakov

Leonid Blyakher

Professor, Head of the Department of Philosophy and Culturology of the Pacific State University, Doctor of Philosophy
Days of the Far East in the capital summed up a kind of result of the brilliant PR campaign of the region, perhaps the first successful campaign in the post-Soviet period. Powerful persons who postulated that they work "profitably and effectively" in the Far East came out. The experts of the Valdai Club expressed their opinion. The happy owners of the "Far Eastern hectare" said their weighty word. It was said about TORs (territories of advanced development), fish, wood, gold and many other things. In a word, if everything is not very good, then just fine. My friends, who live somewhat west of our dynamically developing region, are absolutely sure that "you (the Far East - EastRussia) are there, go for your money".

It seems that there is only one group that is not yet sure that in the Far East everything is fine - the inhabitants of the region. Paradoxically, they continue to leave, despite all the investments in innovation. I would like to talk about the reasons for their opportunistic behavior. Of course, there are problems that did not arise yesterday (we already talked about them on the portal). But there is something new, what excites the journalistic community of the region, pushes new and new waves of the ponauvehavshih. Our conversation is about these problems.

The first problem is connected with the formation of a new ministry (Minskostokrazvitiya). Having arisen ad hoc (to the case), the ministry was in a rather difficult situation. It was at every step faced with the interests of other, much more established structures - the Ministry of Regional Development, the Ministry of Economic Development, Railways, etc. It was necessary to find something "own", which has not yet been "privatized" by other structures. And, it is necessary to pay tribute to the creativity of the ministry's employees, this "own" was found. I think that the start of the PR campaign was preceded by a thorough study of the press, including the regional one. What was deprived of the Russian Far East since the "sunset" of the BAM construction? Positive image.

For the all-Russian perception, the Far East is such a place, forgotten by God, where everything burns, is flooded, collapsed, and, to all things, has long been captured by the Chinese. What else excites the Far East? Actually, the same as most of the inhabitants of Russia: an incredibly increased regulation of everything and everything in business. Low level of social and cultural infrastructure, ongoing outflow of population. Here, the contents of the work of the new ministry are being drawn together with the deputy prime minister and plenipotentiary representative.

A positive image is that you will receive a "ceremonial" Vladivostok with a branch of the Mariinsky, a university of DFU, which is not inferior to the best five-star hotels in Korea, dolphinarium, bridges and a reconstructed embankment. Yes. while, after the collapse of the giant construction with work in the city is not very. But this is not very visible to high guests, and, in general, temporarily. They have already signed a protocol of intentions with a certain number of foreign firms. Moreover, they have already determined how much they could have invested. And they accounted for these calculations, as investments in the economy of the region. It is clear that between the "intentions" and "investment" distance is a huge size. Often not surmountable. But within the framework of creating a "positive image of the region" it is not very important.

Moreover, the exhibition "Free Port Vladivostok" and TORA (TOSER) embody one more hidden dream: a dream of free business. Yes, the slowness of the bureaucracy, the inconsistency of norms and instructions, procrastination, turning into business for billions in losses, became a byword in the languages. With them, we will fight with the help of SPV, TOP, TOSER. Hit bureaucracy for bureaucracy. While it turns out not very much. Businesses do not believe that the bureaucracy can defeat the bureaucracy. While they invest in projects of romance or specially trained firms, somehow financed from the budget. They do not let the project die. But for external "PR" it is not very important. It is important that it exists. Approximately the same is true of the "Far Eastern hectare". Promotion of the program vividly resembles the promotion of the sale of sites on the Moon. There is a multiplying number of not merges in inventories, bureaucratic obstacles that turn into problems for happy hectares. But, as a PR, the program works very efficiently.

It would seem that the change in the image of the region is really a very necessary thing. Such a change is quite professional and quite effective. What is dissatisfied with the Far East? Would it be better if only bad things were said about the region? Here it is worth investigating.

Firstly, those "horror stories" about the Far East (from the incredible cold to the yellow threat) were once formed by the Far Eastern themselves. Combined with a very specific goal - so that many "outside" people would not come here. For, as the experience of the Far East shows, it is worthwhile to say at least somewhere that in the region it is good, how instantly it will be done "badly". They cut preferences, reduce subsidies, etc. So, once, N.S. Khrushchev, admiring the seaside weather, hastened to cancel the benefits for the inhabitants of the region. So today, talk about how to live well in our effective region is perceived, mainly in the context of what else will be selected. Moreover, there is a recent experience of Sakhalin.

Secondly, there was already the experience of the 30-ies of the twentieth century, when benefits (apartments, salaries, etc.) were, but only for newcomers to the region. Those who lived here initially, did not receive all this. They need something. They already live here. The fear that this is how the benefits will be distributed in the new, "dynamically developing" Far East is. Yes, and the grounds for it are visible.

Thirdly, the "external" PR is not supported by the internal one. We, the Far East, know from the media that the region is developing rapidly, that the flow of investment is growing. However, while this does not affect in any way the number of jobs, or at the level of salaries. We know from the media that we are getting better and better, and our tariffs are falling with a rapid jack. But, getting regular bills for the communal, we can not see it at all. It is not possible to consider raising the standard of living even when we go to the stores. We know (read, heard) that the region is successfully struggling with the dominance of bureaucracy. But, for unclear reasons, we see only an increasing number of officials checking, controllers.

As a result, external PR begins to be perceived as a mockery, a form of mockery of a resident of the Russian Far East. Formed a specific image of the "authorities", which "all lies." It is difficult to find a period when the level of trust between the authorities and the inhabitants of the region would be so low. And this is with the unconditional successful promotion of the region to the outside.

Is there a way to solve this contradiction? Certainly. If the region were also "advancing" the same purposefully inside, looking for and finding adequate forms for this, perhaps the problem would be much less acute. Not everything, but much, is based on simple trust. And you need to work on its creation.

While the population votes with their feet, and every new initiative of the authorities passes under the refrain from the famous song of the group "Mumiy Troll": we leave, we leave, we leave ...