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Water is enough for everyone
Mineralka from Far Eastern deposits is much better consumed by Asian countries of local water
Alexander Danshin Associate Professor of the Department of Economic and Social Geography of Russia, Geographical Faculty of Moscow State University. M.V. Lomonosov
The Kamchatka enterprise of ZAO Malkinsky was recently visited by businessmen from South Korea, headed by the head of the administration of the free trade zone "Tonhe" Jan Guy Chano. The deal was not limited to acquaintance - negotiations took place on investing in the plant with the aim of organizing bottled water supplies for export.
The bottled water plant CJSC "Malkinskoe" is located in the village of Malka, Elizovsky district, Kamchatka Krai, on the basis of the Malkinskoe mineral carbon dioxide field. It was founded in 1998 year. The enterprise began its activity with the production of the Malkinska-1 medicinal mineral water. In the process of development, it expanded its range. To date, in addition to medicinal mineral water, the plant produces ordinary mineral water, as well as a variety of sweet soda and juice-containing drinks. You can meet water and beverages produced by the plant in most administrative centers of the Far Eastern regions, but also outside the Far East - in Western Siberia, in the shops of Novosibirsk and Surgut. Recently, since the end of 2014, the company began negotiations on cooperation with Asian countries - Japan, Vietnam, and now - with South Korea.
The company is actively looking for a new consumer both in the market of Central Russia and in the Asia-Pacific region. And finds a response. At the same time, if work with consumers from Central Russia is also carried out by other producers of bottled water from the Far East, then with the markets of Asia, Malkinsky is trying to be one of the first in the Far East. It is to be assumed that, if successful, other bottled water producers in the Far East will take the example. Accordingly, the question arises - will our consumers affect the fact that water from the Far East will be drawn to Asia? The answer was given to the EastRussia correspondent by the associate professor of the Department of Economic and Social Geography of Russia at the Faculty of Geography of Moscow State University. M.V. Lomonosov Alexander Danshin.
"For the Far Eastern market, you should not worry. If water from the Far East begins to be delivered to Asian countries, there will be no danger to the local market. Since in the Far East, as in the whole of Russia, mineral water is so much that for our country there is enough in abundance. Even more than that, purchases by foreigners, including Asians, ours, domestic, including Far Eastern, water are more than good, because this will have as a direct result an increase in its supplies to our domestic market. : that and whether other Russian mineral water gains popularity in Russia, including after it is actively being acquired by foreigners, "the expert noted.
At the same time, Alexander Danshin stressed that the interest of Asian countries in the Far Eastern water is quite natural. First, Russia is still viewed as a potential exporter of quality products. Secondly, it goes without saying that the territory of Russia, and in particular the Far East, can not be compared with the more densely populated and, therefore, the more polluted territories of the same South Korea or Northeast China. Therefore, the Far Eastern water for the countries of Asia is much better than what they could produce in their region.
"As for the trip undertaken by the South Korean delegation to the bottled water factory Malkinskaya, it is likely that it was of an investment nature." Probably, the location of the plant in the transport accessibility from the Kamchatka topping and the possibility in the future to enjoy the benefits provided to investors in the Far East.Therefore, as the Malkinskoye plant itself (with an output of 10 million bottles / year in its bottled water line Malkinskaya-1 ") Is not large - the wells exploited by the plant use percentages for 20 for bottling. At the same time, the plant's brand is mainly represented in the Far East, although the mineral composition of its water is similar to the well-known Russian mineral waters. In addition, it is doubtful whether the plant bottles produced water only in plastic bottles, which is not always a positive moment for medicinal waters, "- said Alexander Danshin.
At the same time, the expert added that the gradual reduction in demand for the plant's products, which has been observed for the last ten years as a whole for all producers operating at the Malkinskoye mineral carbon dioxide deposit, is most likely due to the saturated demand in the Far East, high Competition of bottled water producers on it, as well as their significant overhead costs. And negotiations with representatives of South Korea - this, in turn, is nothing more than an attempt by the plant at the expense of foreign investment to improve production performance.