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"Berezitovsky mine" received an award for its "Social landing"
The project "Berezitovy mine" took the prestigious award in the field of development of public relations "Silver Archer - 2018" - the Far East. The action “Social landing” was recognized as the best in the nomination “Corporate social responsibility”.
The level of preparation and implementation of the competition works was assessed by an expert commission chaired by political consultant, developer and communications organizer in the field of public administration, Andrei Zapekly. The jury consisted of experts in the field of public relations, marketing and advertising, representatives of science, government and business.
The project, which is being implemented by Berezitovy mine from 2012, helps to solve the problem of inaccessibility of medical and social assistance for residents of remote settlements in the north of the Amur Region. First of all, we are talking about children who are classified as socially vulnerable. They are the most difficult to get to the medical centers of the regional center. The “Social Assault” group includes an on-site team of doctors from the children's regional hospital, as well as specialists from the Amur branch of the Russian Children's Fund, psychologists, and social workers who help children. In the framework of the campaign, children were also given clothes, shoes and sweet gifts.
“For us, the support of socially unprotected segments of the population, especially children, is of great importance. These are our fellow countrymen and we must share responsibility for their future. This is part of the unifying idea of our company, which is reflected in the corporate slogan that sounds like a life-affirming credo - “More than gold,” said Askar Kozhmukhametov, executive director of Berezitovy mine LLC.