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In Russia, they want to rename all civilian aircraft
Russian-made civilian airliners want to rename and make a line of aircraft with the same name. This will affect the MS-21 and Sukhoi Superjet 100.
As reported in an interview RIA News General Director of the United Aircraft Corporation Yuri Slyusar, rebranding is the formation of a targeted market positioning structure that will deal with the creation, production and sale of civilian aircraft. One option is to create a line of aircraft under the same name.
According to Slyusar, this approach has economic prerequisites, since all investments will go to one brand, and not disperse in several directions. He noted that the discussion on this issue is ongoing, there is no final decision.
In September this year, the head of Rostec, Sergei Chemezov, did not rule out the possibility that the Sukhoi Superjet 100 (SSJ 100), which is produced in Komsomolsk-on-Amur, waiting for rebranding. This is necessary after a series of problems, including an airplane crash. at the Sheremetyevo airport.